#BlackLivesMatter

#BlackLivesMatter

Below is our message that appeared in the June 6 edition of Weekend Reading. Dear friends of One Foot Over, This week didn’t feel like a week to share marketing tips and news like we normally do. We even struggled with whether to send an email at all, but we...
How to plan an effective Marketing sprint

How to plan an effective Marketing sprint

Housekeeping note: At One Foot Over, we typically use Scrum and Kanban-style approaches. For this blog, we’re going to focus on a Scrum methodology. We also use ClickUp as our project management system and it works really well for agile teams. Other options like...
What is Agile Marketing? A brief overview

What is Agile Marketing? A brief overview

Once upon a time, marketing strategies were conceived over long lunches and executed laboriously over a matter of months or years. Customer feedback was slow to trickle in, and adapting to such feedback could take just as long as the initial rollout. Your needs in...
How to plan an effective Marketing sprint

5 Tips to improve your search presence

At this point, you should know that search engine optimization (SEO) is a foundational piece of the online marketing mix, but you may still be perplexed by the ever-changing best practices surrounding it. While this is not designed to be a comprehensive SEO checklist, I want to offer 5 things you can do to help improve your ability to rank.