Digital Marketing Specialist

Digital Marketing Specialist

Do you go to sleep thinking about conversions, dream about click-through rates, and wake up with thoughts of how to lower cost per acquisition? If any of these things happen to you, then today is your lucky day.

Here’s the dealio: One Foot Over is searching for a Digital Marketing Specialist. From strategy to deployment, this role will be responsible for managing digital programs and projects including inbound marketing, website lead capture, marketing automation, paid media, sales enablement, conversion rate optimization, SEO, and organic and paid social media.

Responsibilities and Activities

Hard Skills

  • Assist in the design and implementation of digital marketing plans
  • Take ownership of KPIs and metrics that help indicate the effectiveness and direction of marketing campaigns, web content, SEO, social media, and PPC
  • Create workflows, and email campaigns, build custom forms and landing pages using marketing automation tools like HubSpot, Marketo, Pardot, etc.
  • Build, manage, and optimize paid digital campaigns within Google Ads, Facebook, LinkedIn, and other media platforms
  • Coordinate the creation of digital content (e.g., website, blogs, ads, white papers)
  • Promote and develop best practices for digital marketing, identifying new opportunities and trends for clients and One Foot Over
  • Time tracking of all work via ClickUp, our project management system

Soft Skills

The hard skills are the bare minimum to get one foot in the door, but we’re looking for someone who shares our core values and compliments our culture.

  • Be intentional: We’re purposeful and deliberate in our actions and decisions. No going through the motions here.
  • Desire to push beyond what you think you’re capable of: Good enough is never good enough.
  • Continuous improvement: We believe in constant improvement, and only work with people who believe the same.
  • Hunger for knowledge: An unwavering, insatiable desire for learning.
  • Passionate: You really have to love Marketing to succeed here.
  • What’s now and what’s next: Marketing is ever-changing, and we stay on top of the latest and greatest things.
  • Resourceful: Solve problems using available resources. Start in this order: brain, Google, your team.
  • Collaboration: Silos don’t create better work. Share and be open to ideas, information, and feedback.
  • Sense of humor: We work hard but also like to have fun, so enjoying memes and puns will help.
  • Flexible: We’re Agile. When priorities shift, we shift with them.

Experience Needed

  • 3-5 years of experience implementing multi-channel digital marketing, demand generation, and/or content marketing campaigns
  • Hands-on experience with marketing automation programs such as HubSpot, Eloqua, Marketo, etc. is required
  • Experience with SEO, SEM, PPC, and remarketing
  • Google Ads certification strongly preferred
  • Google Analytics certification strongly preferred
  • Google Tag Manager experience preferred

Work Environment and Expectations

This position is scheduled Monday through Friday with flexible-ish hours, and once in a while, we’ll need you on a weekend. Our office is near downtown Houston, but you don’t have to work from there every day. Don’t live in Houston? That’s ok, too.

Ready to Make Magic Happen?

If you’re an unapologetic overachiever, proud of what you’ve done but itching to accomplish more, we’d love to learn more about you.

Aside from your resume and some standard information be ready to answer some questions that will knock us out of our chairs.