Featured Work
Website redesign drives 292% traffic increase
Overview
Our client, a major food safety testing provider, faced a brand alignment challenge after a recent acquisition.
The goal: to create a visually cohesive, user-friendly website that reflected the parent company’s look and feel, improved user experience, and increased high-intent organic traffic. Additionally, they needed a backend that empowered their marketing team to make updates without developer assistance.
Recognition
AMA Houston Crystal Awards
Websites: Business-to-Business
Solution
We restructured the website’s architecture to simplify navigation, emphasizing key conversion pages. Our team developed an intuitive “Locate a Lab” feature, complete with an interactive map of lab locations across North America. The new site’s backend provided easy-to-use visual builders and pre-styled elements, significantly reducing the time to publish updates. The content was streamlined, prioritized for SEO, and positioned to highlight our client’s core services while keeping users engaged.
This streamlined, cohesive redesign provided a robust, scalable model that can be seamlessly replicated across the client’s brand portfolio, enabling future growth and unified branding.
Results
Organic traffic
%
increase
Form submissions
%
increase (all-time high)
This is awesome!
I’d like to talk about getting results like this on my next project.