A Tale of Two Marketers
It all started with a business trip away from their spouses, a few cocktails, and a risqué idea that was too tempting to ignore; starting a marketing agency.
Both board members of American Marketing Association (AMA) Houston Chapter, Stephen Brent May and Hami Vo Arrington spent over a year sharing ideas and building the 2016 Crystal Awards. It wasn’t long before the duo realized that their shared knack for being the last to leave the office—as well as the after party, made them a match made in marketing heaven.
Like most great names, there is a bit of double entendre involved. For our clients, One Foot Over means a couple of things. When it comes to your goals, we’ll get you One Foot Over the finish line. It takes careful planning, smart strategy, consistency, and a whole lot of gusto to get you to that electrifying, victory-dancing, crowd-cheering moment of greatness. All you need is to put a goal out there—we’ve got you from there.
For others, One Foot Over means pushing the limits. We firmly believe that nothing interesting happens until you go a little rogue. When innovation, creativity, and tenacity are anchored by smart, data-backed insight, the marketing magic really starts to happen. We’re ready to take you farther than you’ve ever gone before.
What’s With the Name?
What has two founders, marketing savvy, and a name that’s a witty play on words? This marketing agency!
We get this question all the time. For the answer, we take you back to the beginning of our agency. We were ready to make it FBO (Facebook official), but we were missing one very crucial detail—the name.
One day, while Hami and Stephen were in a video production meeting, the director turned and said, “So, you guys like to take things one foot over the line?” Cue lightbulb moment. That’s how One Foot Over, the Digital Marketing Agency, was born.
Hami Vo Arrington
Growing up, I loved solving jigsaw puzzles. Ok, I’ll be honest — I was obsessed.
I would spend hours — days, putting a puzzle together. And when I reached that oh-so-satisfying moment of fitting in the last piece, I promptly took it apart just so I could put it all together again. Each time I’d try new ways to make it more difficult; putting it together upside down, completing it on the cardboard face, blindfolded (ok, maybe that’s a stretch).
My brain was, and is, hardwired for a challenge and though I still love a good jigsaw, solving complex marketing problems is the new way I spend my days.
For both, it’s about the bigger picture. And when you combine all the pieces; the people, the passion, the strategy, the intent, the final image is indeed so satisfying.
Favorite Movie:Threat Level Midnight
Ideal Concert:Garth Brooks and OutKast…on the same stage
Typical Pizza Order: Sausage and Mushroom Thin Crust
Stephen Brent May
When I started kindergarten, my goal was to learn something my brother didn’t. He was a grade ahead of me and though he had a year head start in school, I was determined. And on the very first day, I accomplished that goal.
Sitting in Mrs. Cline’s class, I was filled with nothing but excitement when she informed us that Santa Claus wasn’t real. My brother didn’t know this yet and I couldn’t wait to get home to break the news. While I didn’t expect to be the culprit behind my brother’s first childhood trauma, I did accomplish my goal. After just one day of kindergarten, I was smarter than a first grader.
This desire to win has never left me. I want to help people and organizations crush their goals because when they win, in a way — so do I.
PS. My brother and I now have a very healthy relationship.
Favorite Movie: Stand By Me
Ideal Concert:Prince and Michael Jackson…on the same stage…in Heaven
Typical Pizza Order: Pepperoni and green peppers
What People Are Saying About Us
on Google and not behind our backs
There are several things I appreciate about working with the team at One Foot Over. First and foremost, it’s the partnership mentality – the conversations are more about what makes the most sense to do, and what will bring the best ROI. Second, the team knows how to write great copy that tailored for digital channels. I’ve not found that’s always the case with everyone I’ve worked with. The OFO team “gets” how to create content that converts. And last but not least, the technical ability is top-notch. The team has been able to work seamlessly everywhere, providing turnkey campaigns that cover HubSpot, FB/IG, LinkedIn, PPC, and more. I love that they’re up to any digital challenge.
One Foot Over’s team is kind of a unicorn of the marketing world– outstanding expertise and adaptability, results-oriented, hugely creative PLUS really fun to work with. You’ll feel like they’ve been the part of your team for ages. A great decision for digital marketing consulting.
When we started looking for a marketing firm, we wanted to find a company that would really try to understand our market because that is critical to the success of our marketing effort. None of the larger firms impressed us but One Foot Over convinced us that they had the intellectual curiosity to understand our market and the marketing know-how to put together an effective process. In the past year, they’ve proven us right as we’ve rebuilt our marketing effort together.
One Foot Over is an agency of fun-loving and hyper-intelligent people who know digital marketing inside and out. They are all absolute professionals in every sense. I love working with them.
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