B2B Tech Marketing

Your business is unique. Your marketing strategy should be too.

Cookie cutters are great for making cookies, but not for making marketing strategies tailored to your business.

We get Tech

Our team not only works with B2B Tech clients every day, some of us have even worked in and led global marketing departments for leading software companies. So we understand how frustrating it can be dealing with these challenges.

Long sales cycles
Hard-to-reach audiences
Multiple stakeholders
Pressure to show ROI

Long sales cycles

You probably have a complex product or service that isn’t as easy to understand as ABC or 123. This means it probably takes your prospects anywhere from 3-24 months to become a customer.

We make sure they never forget who you are or why you’re the right fit for them during that time.

Hard-to-reach audiences

There are 7.9 billion people on Earth and only 0.00003724% are likely right-fit prospects for you. And of those people, only 3% are ready to buy right now.

We crawl into the deepest trenches of Earth and explore the outer depths of space to deliver your message to these people.

Multiple stakeholders

One of the hardest parts about your business is how many people are “up in your business” when it comes to getting a decision.

Marketing isn’t one-size-fits-all, so we make sure we’re delivering the right content to the right person at the right point of the sales process.

Pressure to show ROI

Whether it’s your C-suite, private equity, or VC firm, you have to show how the money is being spent and what they’re getting for it.

Because we talk to these people day in and day out, we know what they’re looking for, and we set you up with the tools to show it.

You’re probably asking yourself, “How can One Foot Over help?”

We’re glad you asked. We work with companies like yours every day and help our clients look like rockstars. We know that out-of-the-box marketing tactics rarely work when it comes to reaching niche customers like yours.

Solid strategy

It all starts here. Without a solid foundation, your marketing mansion will crumble before your first lead walks in the front door.

Whether it’s a Discovery Day, creating a marketing roadmap, or developing ideal client personas, we will never throw tactics at the wall until we have a better idea of what will stick.

Explore our Strategy services →

Laser-focused marketing

We don’t do mass marketing. We know your audience is hard to reach, so we focus our efforts on implementing the right tactics at the right time and place to make sure your message is heard.

From SEO and online ads to blogs and lead gen offers, we create and implement hyper-targeted tactics that get results.

Explore our Marketing services →

Our agile process is what makes it work

The world is constantly evolving—and so is your business. There’s no guarantee what worked in Q1 will work in Q4. Hell, it might not even work in Q2.

That’s why we take an agile approach that implements, measures, and iterates in 90-day sprints. You need an agile marketing plan that’s highly adaptive and quick to respond to data and customer feedback. You deserve a partner that can deliver that.

Enter One Foot Over. Nice to meet you. Wow, that’s a firm handshake.

30-Day Discovery

You never really know someone until you walk a mile in their shoes. We’re pretty sure the same goes for businesses. That’s why we start every client relationship by rolling up our sleeves and jumping right in. Actual shoe swap optional.

The 30-Day Discovery is a comprehensive exploratory project where we assimilate with your team, get to know your business, and assess your marketing activities. During this time, we’ll dig into buyer personas and research to figure out what really makes your customers tick. We’ll distinguish what’s working from what isn’t, and uncover opportunities you may not know even existed. From there, we formulate a plan for the next steps.

90-Day Sprints

The 90-Day Sprints are where the magic happens. After our 30-Day Discovery, we’ll sit down and establish what we want to accomplish in this sprint and create a detailed course of action to get there. Then, we get started. You’ll have regular meetings, monthly reports, and access to all of your results.

So, why 90 days? We believe it’s the perfect balance between agility and stability. Ninety days allows us enough time to accurately measure the success of each marketing tactic, while still providing the dexterity and speed needed to continue crushing it in the competitive landscape. Toward the end of the 90-Day Sprint, we’ll reassess your goals, direction, and tactics.

Let’s remove the frustration and make you rock like a Marketing Mick Jagger

Let us know you want to talk B2B

The first step is always the hardest. We’re here to chat when you’re ready.

Answer a few questions

These questions dig deep and will give us a good picture for a productive conversation.

Jump on a Zoom

You’ll be talking to a bonafide strategist that’s been in your shoes.

Enter your marketing rockstar era

Put your frustrations away and let’s rock and roll 🤘

Talk to a strategist, not a salesperson

We work with a lot of salespeople but we don’t have any on our team. When you talk to us, you’re talking to someone who has been in your shoes.

Nice shoes, btw!

What’s that? You’re not ready just yet?

That’s OK. We’re a little sad about it but sometimes you’re just not ready to rock. In the meantime, take a look at how we’ve help other B2B Tech companies meet knock it out of the park.