The OFO Blog

One of the most effective tools in the B2B marketing toolbox is email marketing. This is beneficial for generating leads, sharing product news, and building...

One of the most influential and inexpensive marketing tools available is WOMM. Now, you might be asking yourself, "what's a WOMM?" WOMM stands for...

In-person conferences are SO 2019, but that doesn't mean that the learning, sharing, and networking has to stop. While you won’t be able to travel, fist bump,...

The AMA Houston Crystal Awards are a big deal, especially at One Foot Over. Unlike a lot of other marketing awards, the Crystal Awards are not a beauty...

Below is our message that appeared in the June 6 edition of Weekend Reading.  Dear friends of One Foot Over, This week didn't feel like a week to share...

Yelling across the office just isn’t working anymore and no one has time to train a carrier pigeon. Not only are yelling and pigeons flying around the office...

Try and guess how many websites there are currently. Here's the answer: A LOT. That being said, yours must be the best it can be. A long time ago, just having...

Housekeeping note: At One Foot Over, we typically use Scrum and Kanban-style approaches. For this blog, we’re going to focus on a Scrum methodology. We also...

Before the Internet existed and everyone was instagramming their brunch, we had communities. People would come together (IRL) in the same space and talk about...

Do you remember the episode of The Office where Dwight competes with a computer? Learn why having a good website matters and get tips on helping people find your business online.

Do you have a complex business process or industry? Do you constantly find yourself getting asked the question: so what does your business actually do?...

Once upon a time, marketing strategies were conceived over long lunches and executed laboriously over a matter of months or years. Customer feedback was slow...

Have you ever needed to find something important in a messy room? Maybe you temporarily misplaced your keys, and now you're digging through cluttered drawers...

At this point, you should know that search engine optimization (SEO) is a foundational piece of the online marketing mix, but you may still be perplexed by the ever-changing best practices surrounding it. While this is not designed to be a comprehensive SEO checklist, I want to offer 5 things you can do to help improve your ability to rank.

Marketing is ever-changing which means that in order to be the best marketer you can be, you have to read—a lot. We’ve read our fair share of not-so-helpful...

“Marketing creates experiences, not messages.” – Mathew Sweezey, Principal of Marketing Insights, Salesforce Close your eyes and think back to the last...

If you’re like me, you have scoured the internet high and low in search of the perfect content calendar for your business or your clients. While there are...

American workers spend more than 6 hours checking email every day. When do we actually work?

In this installment of Two Topics, it's all about Instagram. As a marketing agency, we're out talking to people all the time. We hear this question from...

Clients always ask “If I’m doing [insert marketing tactic], is it possible to track if visitors to my site from that tactic convert?” The answer is always...

Since our team is dispersed most of the time, effective communication and organization is as critical as it is challenging. We won’t name names, but we’ve...

By now, there is no doubt you’ve seen this 2014 Sports Illustrated cover. Proclaiming the Houston Astros would be winning the 2017 World Series was...

Marketing offers a rapidly growing body of knowledge today. It can be dizzying to keep up with all the new trendy, emerging marketing technologies. We feel...

Today, we’re launching our video series Two Topics in Two(ish) Minutes. In volume one, we sit down to talk about CRO (it’s the latest KPI!) and wild stock...

Optimized productivity is the ultimate goal for anyone who is fully engaged in his or her role. Squeezing out the most results without wasted effort starts...