One of the most effective tools in the B2B marketing toolbox is email marketing. This is beneficial for generating leads, sharing product news, and building...
The OFO Blog
5 Tips for Getting Client Testimonials
One of the most influential and inexpensive marketing tools available is WOMM. Now, you might be asking yourself, "what's a WOMM?" WOMM stands for...
2020 Virtual Marketing Conferences You Can Attend in Your PJs
In-person conferences are SO 2019, but that doesn't mean that the learning, sharing, and networking has to stop. While you won’t be able to travel, fist bump,...
One Foot Over Wins 3 AMA Houston Crystal Awards
The AMA Houston Crystal Awards are a big deal, especially at One Foot Over. Unlike a lot of other marketing awards, the Crystal Awards are not a beauty...
#BlackLivesMatter
Below is our message that appeared in the June 6 edition of Weekend Reading. Dear friends of One Foot Over, This week didn't feel like a week to share...
Our Favorite Internal Communication Tools for Business
Yelling across the office just isn’t working anymore and no one has time to train a carrier pigeon. Not only are yelling and pigeons flying around the office...
7 Reasons You Might Need a Website Update
Try and guess how many websites there are currently. Here's the answer: A LOT. That being said, yours must be the best it can be. A long time ago, just having...
How to Plan an Effective Marketing Sprint
Housekeeping note: At One Foot Over, we typically use Scrum and Kanban-style approaches. For this blog, we’re going to focus on a Scrum methodology. We also...
5 Ways LinkedIn and Facebook Groups Help Businesses
Before the Internet existed and everyone was instagramming their brunch, we had communities. People would come together (IRL) in the same space and talk about...
Why You Need A Great Website: Dwight vs The Computer
Do you remember the episode of The Office where Dwight competes with a computer? Learn why having a good website matters and get tips on helping people find your business online.
How Video Marketing Can Boost SEO
Do you have a complex business process or industry? Do you constantly find yourself getting asked the question: so what does your business actually do?...
What is Agile Marketing? A Brief Overview
Once upon a time, marketing strategies were conceived over long lunches and executed laboriously over a matter of months or years. Customer feedback was slow...
What is Structured Data and Why is it Important for SEO?
Have you ever needed to find something important in a messy room? Maybe you temporarily misplaced your keys, and now you're digging through cluttered drawers...
5 Tips to Improve Your Search Presence
At this point, you should know that search engine optimization (SEO) is a foundational piece of the online marketing mix, but you may still be perplexed by the ever-changing best practices surrounding it. While this is not designed to be a comprehensive SEO checklist, I want to offer 5 things you can do to help improve your ability to rank.
The 5 books to make you a better marketer
Marketing is ever-changing which means that in order to be the best marketer you can be, you have to read—a lot. We’ve read our fair share of not-so-helpful...
Creating an Effective Customer Experience: Sweezey Taught Me
“Marketing creates experiences, not messages.” – Mathew Sweezey, Principal of Marketing Insights, Salesforce Close your eyes and think back to the last...
How To Use Google Calendar as a Content Calendar
If you’re like me, you have scoured the internet high and low in search of the perfect content calendar for your business or your clients. While there are...
3 Rules for Managing Your Inbox
American workers spend more than 6 hours checking email every day. When do we actually work?
[VIDEO] Two Topics in Two(ish) Minutes: Should I Be On Instagram?
In this installment of Two Topics, it's all about Instagram. As a marketing agency, we're out talking to people all the time. We hear this question from...
Attribute All The Things With UTM Links
Clients always ask “If I’m doing [insert marketing tactic], is it possible to track if visitors to my site from that tactic convert?” The answer is always...
Asana Makes Project Management Lean, Mean and, Like, Really Pretty
Since our team is dispersed most of the time, effective communication and organization is as critical as it is challenging. We won’t name names, but we’ve...
[VIDEO] Bed, Wed, or Dead: Email Service Providers
Bed, Wed, or Dead (BWD) is our version of a game you’re probably familiar with. In other versions, you list 3 celebrities and decide which of the 3 you would...
What You Can Learn About Marketing Analytics From the Houston Astros
By now, there is no doubt you’ve seen this 2014 Sports Illustrated cover. Proclaiming the Houston Astros would be winning the 2017 World Series was...
The Ins and Outs of Inbound and Outbound Marketing
Marketing offers a rapidly growing body of knowledge today. It can be dizzying to keep up with all the new trendy, emerging marketing technologies. We feel...
[VIDEO] What the heck is CRO + launching #funnyfotofriday
Today, we’re launching our video series Two Topics in Two(ish) Minutes. In volume one, we sit down to talk about CRO (it’s the latest KPI!) and wild stock...
DO LESS and Get More (From Your Marketing)
Optimized productivity is the ultimate goal for anyone who is fully engaged in his or her role. Squeezing out the most results without wasted effort starts...