The OFO B2B Marketing Blog

Our fresh take on Marketing topics and insights B2B companies like you want to read about. Or, at least, we hope you do.

B2B newsletter 101

One of the most effective tools in the B2B marketing toolbox is email marketing. This is beneficial for generating leads, sharing product news, and building long-term relationships. You may have heard before that email marketing is dead, but we respectfully...

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Below is our message that appeared in the June 6 edition of Weekend Reading. Dear friends of One Foot Over, This week didn't feel like a week to share marketing tips...

5 Tips to improve your search presence

At this point, you should know that search engine optimization (SEO) is a foundational piece of the online marketing mix, but you may still be perplexed by the ever-changing best practices surrounding it. While this is not designed to be a comprehensive SEO checklist, I want to offer 5 things you can do to help improve your ability to rank.