Crystal clear winners: One Foot Over shines bright at AMA awards

During an unexpected Houston derecho on May 19, #TeamOFO brought home multiple awards at the prestigious AMA Houston Crystal Awards.

The Crystal Awards are a big deal in Marketing. Unlike many other industry awards, they are based on measurable results, making them highly competitive and even harder to win. Being a finalist is an honor, but winning is a true achievement.

We enter these competitions for two main reasons.

  1. To showcase our team’s outstanding work day in and day out for our clients.
  2. To celebrate the partnership and collaboration with our amazing clients and make them look like superstars in their companies.

Here’s a recap of the awards we brought home this year:

Website: B2B

Client: Food Safety Net Services (FSNS)

FSNS was acquired and brought into an existing group of testing labs, but its website had a completely different look and feel from the rest of the group.

While we were tasked with updating the aesthetics and user experience, we also more than doubled their traffic and lead generation from the website.

Paid Search Campaign

Client: Food Safety Net Services (FSNS)

When FSNS needed more leads for the last quarter of 2023, we uncovered a rarely used promotion they offered and turned it into search Marketing magic.

Through this Google campaign, we increased their lead volume by more than 600% while decreasing their cost per new lead by more than half.

Google Analytics

Client: PTC | ServiceMax

GA4 is a hot mess but we make it work for our clients. When ServiceMax needed higher-quality leads, we used on-page optimization and new GA4 metrics to ensure we drove the right site visitors.

By the end of 2023, we increased engaged sessions by 20% from highly qualified visitors.

We love Marketing and working with our awesome clients, so the awards are just icing on an already-sweet cake.

If you want some shiny trophies for your office mantle, reach out, and let’s make some marketing magic together.

If you’re still deciding if you’re ready to cast a magic Marketing spell, you can take a look at our work and the results we’ve achieved for clients.

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