B2B ads attribution is flawed and outdated

B2B ads attribution is flawed and outdated

This article first appeared on my LinkedIn profile on February 4, 2025. “Our ads aren’t working.” “We spent $5,000 this quarter and didn’t get any SQLs from it.” “Sure, they came to our site the first time 6 months ago from an ad, but we talked to them at a tradeshow...
3 questions you should answer about your Marketing reporting before your boss asks

WTF is going on in Marketing?

Watch the recording of our webinar, “WTF is going on in Marketing?” presented by Stephen Brent May and recorded live on May 29, 2024. Captions are available on the video...