B2B ads attribution is flawed and outdated

B2B ads attribution is flawed and outdated

This article first appeared on my LinkedIn profile on February 4, 2025. “Our ads aren’t working.” “We spent $5,000 this quarter and didn’t get any SQLs from it.” “Sure, they came to our site the first time 6 months ago from an ad, but we talked to them at a tradeshow...
WTF is going on in Marketing?

WTF is going on in Marketing?

Watch the recording of our webinar, “WTF is going on in Marketing?” presented by Stephen Brent May and recorded live on May 29, 2024. Captions are available on the video...
One Foot Over Wins 3 AMA Houston Crystal Awards

One Foot Over Wins 3 AMA Houston Crystal Awards

The AMA Houston Crystal Awards are a big deal, especially at One Foot Over. Unlike a lot of other marketing awards, the Crystal Awards are not a beauty contest. They are awarded on results, which makes them extremely competitive and even harder to win. It’s an honor...