Keep, cut, or optimize: A content migration framework

Keep, cut, or optimize: A content migration framework

Stop copy-pasting your website problems: A smart guide to content migration Imagine you’re moving into a brand-new house. It’s got all the modern upgrades–open floor plan, energy-efficient windows, and high-end finishes. But instead of taking the time to sort...
B2B ads attribution is flawed and outdated

B2B ads attribution is flawed and outdated

This article first appeared on my LinkedIn profile on February 4, 2025. “Our ads aren’t working.” “We spent $5,000 this quarter and didn’t get any SQLs from it.” “Sure, they came to our site the first time 6 months ago from an ad, but we talked to them at a tradeshow...