If you are a Marketing leader, you know the challenge: prove your team’s value, show how Marketing drives revenue, and stay one step ahead of the channels your buyers use to make decisions. That is why Large Language Models (LLMs) like ChatGPT, Perplexity, and Copilot matter more than ever. They are not just tools. They are becoming trusted advisors in the research phase of the buyer journey.
We have been tracking LLM traffic across our client base as part of a broader AI SEO strategy. One client stands out for both the volume and consistency of their AI-driven traffic: Softeq, a global leader in IoT and Embedded Systems development.
Here is how Softeq’s results demonstrate why LLM traffic visibility matters and how an AI SEO strategy can deliver lasting Marketing ROI.
1. Why Softeq’s consistent LLM traffic matters
Softeq’s steady presence in LLM-driven referrals is the direct result of years of building deep, technical thought leadership.
With a library of optimized blog posts, case studies, and detailed service pages around IoT and Embedded Systems, they have become a thought leader in their industry. LLMs like ChatGPT and Perplexity prioritize authoritative, high-quality content when recommending companies or solutions.
While Softeq’s in-house expertise drives the substance, we help shape and amplify that expertise into a clear content strategy. Together, we have ensured that their knowledge is consistently packaged in ways that resonate with human readers and with an AI SEO strategy designed to surface their content inside modern AI platforms.
That is why Softeq’s LLM traffic has held steady month after month:
- 220 sessions in May 2025 (8% of total site traffic)
- 179 sessions in June 2025 (5% of total site traffic)
- 194 sessions in July 2025 (6% of total site traffic)
- 186 sessions in August 2025 (7% of total site traffic)
The takeaway: Consistency in thought leadership, combined with an intentional AI SEO strategy, yields consistent AI-driven traffic.
2. Benchmarking Softeq’s LLM traffic against industry standards
Most companies are not yet measuring LLM traffic. Softeq, on the other hand, is consistently capturing hundreds of visits per month from platforms like ChatGPT, Perplexity, and Copilot. That is a benchmark many B2B tech companies have not reached, and it puts Softeq in a leadership position not just in IoT but also in Marketing innovation.
While competitors may still rely solely on traditional search, Softeq is already showing up where buyers are starting to look. That early mover advantage cannot be overstated, and it highlights why an AI SEO strategy is critical for any business looking to stay visible as AI tools reshape search.
Watching traffic quality, not just volume
As Softeq’s visibility in LLMs has grown, we have helped them analyze a familiar pattern that often shows up in search Marketing–higher impressions paired with lower click-through rates (CTR). This reflects the fact that LLMs increasingly surface Softeq as a trusted source, but not every mention turns into a site visit.
This is where acting on the data matters. Together with Softeq, we are tracking CTRs alongside conversions to ensure that AI-driven traffic is not just a vanity metric but a true driver of Marketing ROI. By digging into both visibility and engagement, Softeq can better prioritize which types of content convert curiosity into leads.
3. Turning ChatGPT and Perplexity traffic into Marketing ROI
These numbers are not trivial. They are strategic signals. By monitoring how LLMs surface their content, Softeq is refining their content strategy and reinforcing their reputation as a leader in IoT and Embedded Systems.
Here is how we are acting on the data with Softeq:
- Doubling down on technical content: They continue to publish in-depth, expert-driven blogs that LLMs can reference.
- Optimizing for intent, not keywords: We are aligning their content with the way LLM users phrase natural questions.
- Tying traffic to business outcomes: We are tracking AI-driven traffic against leads and opportunities to show clear Marketing ROI.
This is the foundation of a practical AI SEO strategy: measure, analyze, and act. By combining content expertise with data from LLM platforms, Softeq is building traffic, authority, and trust. A trifecta that would make any SEO professional happy.
LLM traffic plus AI SEO strategy equals Marketing ROI
Softeq’s consistent LLM traffic is the result of years of investing in thought leadership content around IoT and Embedded Systems combined with a smart AI SEO strategy to amplify that expertise. Their success shows that when you commit to technical depth and publish it consistently, LLMs reward you with steady visibility.
For Marketing leaders, the lesson is clear: LLM traffic is the new frontier of search visibility, and consistency matters as much as volume.
We help B2B companies like Softeq measure new channels, act on the data, and tie insights back to business objectives. Because when your CEO asks, “Why are we (or why aren’t we) showing up in ChatGPT?” you will want an answer that proves Marketing reporting, AI SEO strategy, and content strategy deliver real ROI.
Ready to explore your AI SEO strategy?
If you want to understand how LLMs like ChatGPT and Perplexity are shaping visibility in your industry, we can help. Schedule a strategy session with us to see how we can build a content/AI SEO strategy that drives consistent results for your business.
