Featured Work
Increasing leads by 678% with Google search ads
Overview
FSNS Certification and Audit (C&A) is a trusted partner for businesses seeking food safety certifications and audits, and they faced a critical challenge: their lead pipeline wasn’t delivering the volume needed to support continued growth.
Adding to the urgency was a missed opportunity—their longstanding 15% off promotion hadn’t been fully utilized to attract new customers. FSNS C&A turned to us to design a digital marketing campaign that would generate leads and ensure every marketing dollar worked harder to deliver results.
Recognition
AMA Houston Crystal Awards
Paid Search Campaign
Solution
We crafted a strategic Google Search Ads campaign designed to boost lead generation and improve cost efficiency. The campaign focused on precise targeting and conversion-driven design:
High-intent keyword strategy
We identified search terms aligned with FSNS C&A’s most valuable services and prioritized high-intent keywords indicating readiness to act. By using exact and phrase match keywords, we minimized irrelevant clicks and focused on qualified traffic.
Streamlined landing page
To maximize conversions, we directed prospects to a landing page built solely to capture leads. Its clean design eliminated distractions, encouraging visitors to fill out the form and start the conversation.
Data-driven optimization
After launch, we monitored performance closely and made ongoing adjustments. By refining keyword targeting and ad copy, we reduced wasted spend and focused the budget on searches that delivered results.
Results
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This is awesome!
I’d like to talk about getting results like this on my next project.