Marketing after a merger

Overview

Our client, a group of laboratories specializing in regulatory testing, merged under one parent company to establish a new dominant brand in the industry. Under their umbrella, they operated four brands that conducted testing in various sectors, such as food, cosmetics, supplements, and tobacco. Before partnering with us, they lacked a clear vision and direction for their marketing strategy, particularly in the digital space.

Our collaboration focused on:

• Redesigning the website of their most profitable business line.
• Managing their comprehensive marketing communications.
• Streamlining their marketing automation through HubSpot.

The ultimate goal was to increase leads and attract high-quality traffic to their website.

Solution

We started by creating a new website for their most profitable business unit, while ensuring it seamlessly aligned with their overall brand architecture. Our objective was to create a website experience that generated leads. We also created targeted ad campaigns specifically tailored to their niche customer base. We aimed to educate these customers about our client’s services and encourage them to complete lead forms.

To achieve this, we zeroed in on their messaging, crafting content that was specific to their hard-to-reach prospects and emphasizing how our client solves their unique pain points.