Featured Work

Optimized website redesign drives 179% more traffic

Overview

Aldridge, a top 5% Managed IT Services Provider, needed a complete website overhaul. Their previous site was disjointed, challenging to update, and underperforming in SEO and page speed.

The goal: to create a cohesive, search-engine-optimized site that would improve user navigation, conversions, and empower the marketing team to make changes easily.

Recognition

AMA Houston Crystal Awards
Websites: Business-to-Business

Solution

We streamlined the site’s content structure, reducing unnecessary pages and condensing the navigation. We developed an SEO-focused content architecture, refining keywords and implementing SEO best practices like optimized H1s and internal linking to increase visibility for high-intent searches. A new tagging system for blog and resource content improved user searchability, while clear conversion points and localized team bios made the experience more personal. Built on WordPress with Divi as the theme, the site now allows Aldridge’s marketing team to make quick edits using visual builders and pre-styled elements, ensuring design consistency and ease of use.

Results

Website traffic

%

increase in the first month

Conversions

%

increase in the first month

Technical site health score

%

above goal

This is awesome!

I’d like to talk about getting results like this on my next project.