I’ve got 99 problems, but my lead funnel ain’t one.
Ready for mo’ leads, no problems? Inbound marketing is a powerful solution to making the most of every lead your SEO strategy brings to your website. Inbound is the weapon of choice for the most digital marketing-savvy companies that rely on a consistent influx of highly qualified leads.
Increasing your lead funnel and your customer base is a multi-pronged approach. It starts with understanding your customer—how they think, their decision-making process, what they value. We call that a buyer persona. Then, we pair that insight with a sophisticated mix of social media, paid advertising, email marketing, and a slew of other tools to create a strong connection with those ideal potential customers. Think of it like installing a magnet that attracts ideal leads to your website.
From there, the Inbound process nurtures leads through the sales funnel from casual visitors to emphatic fans and advocates for your company.