Industrial Manufacturing Marketing
Marketing that actually moves the needle
Marketing in the industrial space isn’t easy, but you don’t have to tackle it alone.
Clarify your message. Reach the right buyers. Prove Marketing’s impact.
Industrial manufacturers face a unique challenge: bridging the gap between traditional sales methods and modern digital Marketing. You need to engage engineers, procurement teams, executives, and more for months or years while showing measurable results along the way.
We partner with marketers to refine their messaging, build impactful strategies, and generate high-quality leads without overloading your already busy schedule.
We solve the toughest industrial Marketing challenges:
Stay top of mind
B2B buyers in manufacturing take their time. Our account-based Marketing (ABM) strategies ensure you stay in front of the right decision-makers with targeted content, ads, and follow-ups that keep your brand in the conversation.
Get measurable results
Leadership demands to see Marketing’s impact. We make it clear. Through SEO, online advertising, ABM campaigns, and more, we help you directly connect Marketing activities to tangible business outcomes so you can justify your budget and drive revenue growth.
Speak their language
Engineers, procurement teams, and executives all process information differently. We craft targeted messaging that resonates with technical buyers while remaining clear and persuasive to key decision-makers.
Scale smarter
You’re juggling multiple priorities. We act as an extension of your team, helping you execute high-impact Marketing strategies without needing more internal headcount.
You’re probably asking yourself, “How can One Foot Over help?”
We’re glad you asked. We work with industrial manufacturing companies every day, helping Marketing leaders like you prove their value, generate real results, and look like rockstars. We know that generic Marketing tactics don’t work in complex B2B sales cycles—so we don’t waste time on them.
Strategic
Foundation
Marketing without strategy is just noise. In industrial manufacturing, where sales cycles are long and decision-making is technical, a clear, data-informed plan is everything.
Whether it’s a Discovery Day, building a Marketing roadmap, or defining ideal buyer personas, we ensure every move is intentional so you’re not just “doing Marketing,” you’re driving real growth.
Explore our Strategy services →
Precision-Driven
Marketing
We don’t believe in mass Marketing. Industrial buyers are niche, technical, and discerning, so we take a targeted, data-backed approach to ensure your message reaches the right people at the right time.
From SEO and online ads to ABM and lead-gen content, we craft and execute Marketing strategies that engage your audience and accelerate sales.
Explore our Marketing services →
Our agile process is what makes it work
The world is constantly evolving—and so is your business. There’s no guarantee what worked in Q1 will work in Q4. Hell, it might not even work in Q2.
That’s why we take an agile approach that implements, measures, and iterates in 90-day sprints. You need an agile marketing plan that’s highly adaptive and quick to respond to data and customer feedback. You deserve a partner that can deliver that.
Enter One Foot Over. Nice to meet you. Wow, that’s a firm handshake.
30-Day Discovery
You never really know someone until you walk a mile in their shoes. We’re pretty sure the same goes for businesses. That’s why we start every client relationship by rolling up our sleeves and jumping right in. Actual shoe swap optional.
The 30-Day Discovery is a comprehensive exploratory project where we assimilate with your team, get to know your business, and assess your marketing activities. During this time, we’ll dig into buyer personas and research to figure out what really makes your customers tick. We’ll distinguish what’s working from what isn’t, and uncover opportunities you may not know even existed. From there, we formulate a plan for the next steps.
90-Day Sprints
The 90-Day Sprints are where the magic happens. After our 30-Day Discovery, we’ll sit down and establish what we want to accomplish in this sprint and create a detailed course of action to get there. Then, we get started. You’ll have regular meetings, monthly reports, and access to all of your results.
So, why 90 days? We believe it’s the perfect balance between agility and stability. Ninety days allows us enough time to accurately measure the success of each marketing tactic, while still providing the dexterity and speed needed to continue crushing it in the competitive landscape. Toward the end of the 90-Day Sprint, we’ll reassess your goals, direction, and tactics.
Let’s remove the frustration and make you rock like a Marketing Mick Jagger
Let us know you want to talk B2B
The first step is always the hardest. We’re here to chat when you’re ready.
Answer a few questions
These questions dig deep and will give us a good picture for a productive conversation.
Jump on a Zoom
You’ll be talking to a bonafide strategist that’s been in your shoes.
Enter your marketing rockstar era
Put your frustrations away and let’s rock and roll 🤘
Talk to a strategist, not a salesperson
We work with a lot of salespeople but we don’t have any on our team. When you talk to us, you’re talking to someone who has been in your shoes.
Nice shoes, btw!
What’s that? You’re not ready just yet?
That’s OK. We’re a little sad about it but sometimes you’re just not ready to rock. In the meantime, take a look at how we’ve help other B2B Tech companies meet knock it out of the park.