We can help put the fun in marketing funnel

We can help put the fun in marketing funnel

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What exactly is a marketing funnel?
A marketing funnel is a set of stages – awareness, consideration and conversion, that describes how your audience interacts with your brand. Potential customers enter the funnel as leads, and the most qualified leads turn into hootin’, hollerin’, foot-stompin’ brand advocates.

Why do we use a marketing funnel?
We use the funnel to guide our strategy and focus our efforts. Each stage of the funnel helps leads get to know your brand a little better. By measuring smaller goals within these stages, we can track how well we’re guiding leads through the funnel.

Got a clogged marketing funnel? We can help get things moving.

What are the stages of the marketing funnel?
The marketing funnel contains three stages: awareness, consideration, and conversion. Not quite sure what goes on in each stage? Here’s a crash course.


    Top of Funnel

    At the top of the funnel, your goal is to introduce yourself and let your audience know you’re there to address a need. You aren’t trying to sell – you’re providing relevant information. After all, who’s going to buy from you if they haven’t heard of you? Establish your presence so that when they’re searching online, you’ll be right there waiting.


    • SEO
    • Email Blasts
    • Blogs
    • Paid Social Posts
    • Pay Per Click Advertising
    • Social Media
    • Website Updates
    • KPIs Measurements and Analysis


    Middle of Funnel

    At the middle of the funnel, your goal is to nurture a relationship with your lead. At this stage, your interested leads will remain, meaning they’re fewer in quantity and higher in quality – they want to learn more. By providing useful information, you’ll help leads evaluate options and let them know why you’re the best choice to meet their need. You know you can solve their pain points. Help them see why.


    • Nurture Emails
    • Paid Social Posts
    • Pay Per Click Advertising
    • White Papers and Case Studies
    • Basic Automation Workflows
    • Individual Landing Pages
    • Lead Scoring


    Bottom of Funnel

    At the bottom of the funnel, let’s get ‘er done! Since this is the narrowest stage of the funnel, only the most highly interested leads remain. Your potential customers are looking at only a few of the best options to solve their problem, so show them why you’re the ultimate choice. You’ve gotten to know them, and they’ve gotten to know you. Give them a taste with a free assessment, evaluation, or trial. Make it easy for them to choose you, and give them a clear reason why they should.


    • Dedicated Sales Emails
    • Advanced Automation and Workflows
    • Sales Collateral

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