Marketing Specialist

Here’s the dealio: One Foot Over is searching for a kickass Marketing Specialist with a GSD* attitude. From strategy to deployment, this role will be responsible for managing digital programs and projects including inbound marketing, website lead capture, marketing automation, paid media, sales enablement, conversion rate optimization, SEO, and organic and paid social media.

This job is equal parts idea generator and marketing superstar.

*Get Sh*t Done

Expectations for the Job

• Assist in the design and implementation of digital marketing plans
• Take ownership of KPIs and metrics that help indicate the effectiveness and direction of marketing campaigns, web content, SEO, social media, and PPC
• Create workflows, and email campaigns, build custom forms and landing pages using marketing automation tools like HubSpot, Marketo, Pardot, etc.
• Build, manage, and optimize paid digital campaigns within Google Ads, Facebook, LinkedIn, and other media platforms
• Coordinate the creation of digital content (e.g., website, blogs, ads, white papers)
• Promote and develop best practices for digital marketing, identifying new opportunities and trends for clients and One Foot Over
• An extreme level of detail and discernment when reviewing client work to ensure we only deliver top-notch, bulletproof work for our clients.
• Time tracking of all work via our project management systems.

What we’re looking for in you!

The hard skills are the bare minimum to get one foot in the door, but we’re looking for someone who shares our core values and enhances our culture.Be intentional: We’re purposeful and deliberate in our actions and decisions. No going through the motions here.

• Good enough is never good enough: We have a desire to push beyond what we think we’re capable of.
• Continuous improvement: We believe in constant improvement, and only work with people who believe the same.
• Hunger for knowledge: We have an unwavering, insatiable desire for learning.
• Passionate: You really have to love Marketing to succeed here.
• What’s now and what’s next: Marketing is ever-changing, and we stay on top of the latest and greatest things.
• Resourceful: Solve problems using available resources. Start in this order: brain, Google, your team.
• Collaboration: Silos don’t create better work. Share and be open to ideas, information, and feedback.
• Sense of humor: We work hard but also like to have fun, so enjoying memes and puns will help.
• Flexible: We’re Agile. When priorities shift, we shift with them.

Experience Needed

• 3-5 years of experience implementing multi-channel digital marketing, demand generation, and/or content marketing campaigns
• Hands-on experience with marketing automation programs such as HubSpot, Eloqua, Marketo, etc. is required
• Experience with SEO, SEM, PPC, and remarketing
• Google Ads certification strongly preferred
• Google Analytics certification strongly preferred
• Google Tag Manager experience preferred

Work Environment and Expectations

We offer flexible hours Monday through Friday in a hybrid work environment, and once in a while, we may need you on a weekend. Most importantly, you’ll need to be there when the team and clients need you there.

Ready to Make Magic Happen?

We want to make sure we’re a fit for you and you’re a fit for us.

The application process starts out the same as most other jobs. You’ll apply online, submit your resume, and answer a few questions. To make sure we hire the candidate that can not only do the job, but also mesh well with our team and enhance our culture, we take a unique approach to our interview process.