How to plan an effective Marketing sprint
Housekeeping note: At One Foot Over, we typically use Scrum and Kanban-style approaches. For this blog, we’re going to focus on a Scrum methodology. We also use ClickUp as our project management system and it works really well for agile teams. Other options like...
What is Agile Marketing? A brief overview
Once upon a time, marketing strategies were conceived over long lunches and executed laboriously over a matter of months or years. Customer feedback was slow to trickle in, and adapting to such feedback could take just as long as the initial rollout. Your needs in...
What is Structured Data and why is it important for SEO?
Have you ever needed to find something important in a messy room? Maybe you temporarily misplaced your keys, and now you’re digging through cluttered drawers and piles of paperwork to find them. We’ve all had those moments, and they make us appreciate the...
5 Tips to improve your search presence
At this point, you should know that search engine optimization (SEO) is a foundational piece of the online marketing mix, but you may still be perplexed by the ever-changing best practices surrounding it. While this is not designed to be a comprehensive SEO checklist, I want to offer 5 things you can do to help improve your ability to rank.