B2B newsletter 101

B2B newsletter 101

One of the most effective tools in the B2B marketing toolbox is email marketing. This is beneficial for generating leads, sharing product news, and building long-term relationships. You may have heard before that email marketing is dead, but we respectfully disagree....
5 tips for getting client testimonials

5 tips for getting client testimonials

One of the most influential and inexpensive marketing tools available is WOMM. Now, you might be asking yourself, “what’s a WOMM?” WOMM stands for word-of-mouth-marketing, and at its core, WOMM is just a referral. In today’s digitally connected age, WOMM often happens...
7 reasons you might need a website update

7 reasons you might need a website update

Try and guess how many websites there are currently. Here’s the answer: A LOT. That being said, yours must be the best it can be. A long time ago, just having a website was good enough to get you by, but today’s web users are much more deliberate on where...
5 Ways LinkedIn and Facebook Groups help businesses

5 Ways LinkedIn and Facebook Groups help businesses

Before the Internet existed and everyone was instagramming their brunch, we had communities. People would come together (IRL) in the same space and talk about whatever was going on currently in the world–or in their world. Now, with the proliferation of...
B2B newsletter 101

How video marketing can boost SEO

Do you have a complex business process or industry? Do you constantly find yourself getting asked the question: so what does your business actually do? Sometimes, it’s just easier to explain something with visuals instead of just using words. According to the Wyzowl’s...