by Rachel Lew | Feb 5, 2019
“Marketing creates experiences, not messages.” – Mathew Sweezey, Principal of Marketing Insights, Salesforce Close your eyes and think back to the last product or service you were truly excited to purchase. What captured your attention and drew you to your purchase?...
by Stephen Brent May | Oct 16, 2018
If you’re like me, you have scoured the internet high and low in search of the perfect content calendar for your business or your clients. While there are some great tools, like CoSchedule, available, they either have too many features I don’t want or need or...
by Stephen Brent May | Dec 6, 2017
American workers spend more than 6 hours checking email every day. When do we actually work?
by Hami Arrington | Nov 30, 2017
In this installment of Two Topics, it’s all about Instagram. As a marketing agency, we’re out talking to people all the time. We hear this question from clients, prospective clients, and even people on the street: Should I be on Instagram? For us, the...
by Stephen Brent May | Nov 28, 2017
Clients always ask “If I’m doing [insert marketing tactic], is it possible to track if visitors to my site from that tactic convert?” The answer is always “YES!” Attribution is not always easy, and we’re not going to pretend that you don’t have to put in some work....
by Hami Arrington | Nov 20, 2017
Since our team is dispersed most of the time, effective communication and organization is as critical as it is challenging. We won’t name names, but we’ve gone through our fair share of project management cloud-based software to manage our projects. After trying out a...