Creating an effective customer experience: Sweezey taught me

Creating an effective customer experience: Sweezey taught me

“Marketing creates experiences, not messages.” – Mathew Sweezey, Principal of Marketing Insights, Salesforce Close your eyes and think back to the last product or service you were truly excited to purchase. What captured your attention and drew you to your purchase?...
How to use Google Calendar as a content calendar

How to use Google Calendar as a content calendar

If you’re like me, you have scoured the internet high and low in search of the perfect content calendar for your business or your clients. While there are some great tools, like CoSchedule, available, they either have too many features I don’t want or need or...
[VIDEO] Two topics in two(ish) minutes: Should I be on Instagram?

Attribute all the things with UTM links

Clients always ask “If I’m doing [insert marketing tactic], is it possible to track if visitors to my site from that tactic convert?” The answer is always “YES!” Attribution is not always easy, and we’re not going to pretend that you don’t have to put in some work....