The OFO B2B Marketing Blog
Our fresh take on Marketing topics and insights B2B companies like you want to read about. Or, at least, we hope you do.
3 questions you should answer about your Marketing reporting before your boss asks
As a Marketing executive, you often face the daunting task of presenting reports to the C-suite. It feels like a high-stakes game of chess where you have to prove your value,...
B2B ads attribution is flawed and outdated
This article first appeared on my LinkedIn profile on February 4, 2025. “Our ads aren’t working.” “We spent $5,000 this quarter and didn’t get any SQLs from it.”...
Take control: Why you should own your marketing accounts
Let's chat about something that might not seem super exciting, but trust me, it's important. I am talking about Google, LinkedIn, Facebook, and all the other...
Crystal clear winners: One Foot Over shines bright at AMA awards
During an unexpected Houston derecho on May 19, #TeamOFO brought home multiple awards at the prestigious AMA Houston Crystal Awards. The Crystal Awards are a big...
WTF is going on in Marketing?
Watch the recording of our webinar, "WTF is going on in Marketing?" presented by Stephen Brent May and recorded live on May 29, 2024. Captions are available on the...
B2B newsletter 101
One of the most effective tools in the B2B marketing toolbox is email marketing. This is beneficial for generating leads, sharing product news, and building...
5 tips for getting client testimonials
One of the most influential and inexpensive marketing tools available is WOMM. Now, you might be asking yourself, “what’s a WOMM?” WOMM stands for...
One Foot Over Wins 3 AMA Houston Crystal Awards
The AMA Houston Crystal Awards are a big deal, especially at One Foot Over. Unlike a lot of other marketing awards, the Crystal Awards are not a beauty contest. They...
#BlackLivesMatter
Below is our message that appeared in the June 6 edition of Weekend Reading. Dear friends of One Foot Over, This week didn't feel like a week to share marketing tips...
What is Agile Marketing? A brief overview
Once upon a time, marketing strategies were conceived over long lunches and executed laboriously over a matter of months or years. Customer feedback was slow to...
What is Structured Data and why is it important for SEO?
Have you ever needed to find something important in a messy room? Maybe you temporarily misplaced your keys, and now you're digging through cluttered drawers and...
5 Tips to improve your search presence
At this point, you should know that search engine optimization (SEO) is a foundational piece of the online marketing mix, but you may still be perplexed by the ever-changing best practices surrounding it. While this is not designed to be a comprehensive SEO checklist, I want to offer 5 things you can do to help improve your ability to rank.
The 5 books to make you a better marketer
Marketing is ever-changing which means that in order to be the best marketer you can be, you have to read—a lot. We’ve read our fair share of not-so-helpful books,...
