The OFO B2B Marketing Blog
Our fresh take on Marketing topics and insights B2B companies like you want to read about. Or, at least, we hope you do.
AI visibility vs. SEO: What B2B Marketers need to know
“We’re #1 on Google, but nobody’s filling out our website form.” If you’ve said that sentence or sat through a rough Q3 pipeline review because...
Scary content mistakes B2B Marketers make with AI
Watch the recording of our webinar, “Scary content mistakes B2B Marketers make with AI,” presented by Hami Arrington and Val Garfinkel and recorded live...
How Softeq’s LLM traffic proves the value of an AI SEO strategy
If you are a Marketing leader, you know the challenge: prove your team’s value, show how Marketing drives revenue, and stay one step ahead of the channels your...
Building for the future
Watch the recording of our webinar, “Building for the future” presented by Stephen Brent May, Hami Arrington, and Bryan Gregory and recorded live on May...
Keep, cut, or optimize: A content migration framework
Stop copy-pasting your website problems: A smart guide to content migration Imagine you’re moving into a brand-new house. It’s got all the modern upgrades–open...
3 questions you should answer about your Marketing reporting before your boss asks
As a Marketing executive, you often face the daunting task of presenting reports to the C-suite. It feels like a high-stakes game of chess where you have to prove...
B2B ads attribution is flawed and outdated
This article first appeared on my LinkedIn profile on February 4, 2025. “Our ads aren’t working.” “We spent $5,000 this quarter and didn’t get any SQLs from it.”...
Take control: Why you should own your marketing accounts
Let’s chat about something that might not seem super exciting, but trust me, it’s important. I am talking about Google, LinkedIn, Facebook, and all the...
Crystal clear winners: One Foot Over shines bright at AMA awards
During an unexpected Houston derecho on May 19, #TeamOFO brought home multiple awards at the prestigious AMA Houston Crystal Awards. The Crystal Awards are a big...
How video marketing can boost SEO
Do you have a complex business process or industry? Do you constantly find yourself getting asked the question: so what does your business actually do? Sometimes,...
What is Agile Marketing? A brief overview
Once upon a time, marketing strategies were conceived over long lunches and executed laboriously over a matter of months or years. Customer feedback was slow to...
What is Structured Data and why is it important for SEO?
Have you ever needed to find something important in a messy room? Maybe you temporarily misplaced your keys, and now you’re digging through cluttered drawers...
5 Tips to improve your search presence
At this point, you should know that search engine optimization (SEO) is a foundational piece of the online marketing mix, but you may still be perplexed by the ever-changing best practices surrounding it. While this is not designed to be a comprehensive SEO checklist, I want to offer 5 things you can do to help improve your ability to rank.