In this installment of Two Topics, it’s all about Instagram. As a marketing agency, we’re out talking to people all the time. We hear this question from clients, prospective clients, and even people on the street: Should I be on Instagram? For us, the...
Clients always ask “If I’m doing [insert marketing tactic], is it possible to track if visitors to my site from that tactic convert?” The answer is always “YES!” Attribution is not always easy, and we’re not going to pretend that you don’t have to put in some work....
Since our team is dispersed most of the time, effective communication and organization is as critical as it is challenging. We won’t name names, but we’ve gone through our fair share of project management cloud-based software to manage our projects. After trying out a...
Bed, Wed, or Dead (BWD) is our version of a game you’re probably familiar with. In other versions, you list 3 celebrities and decide which of the 3 you would take to bed, commit to marrying, or kill. In our version, we do this with marketing tools. For our first...
By now, there is no doubt you’ve seen this 2014 Sports Illustrated cover. Proclaiming the Houston Astros would be winning the 2017 World Series was preposterous. It was a bold prediction especially since the Astros had lost 105 games three years in a row (for you...