The OFO B2B Marketing Blog
Our fresh take on Marketing topics and insights B2B companies like you want to read about. Or, at least, we hope you do.
Take control: Why you should own your marketing accounts
Let's chat about something that might not seem super exciting, but trust me, it's important. I am talking about Google, LinkedIn, Facebook, and all the other Marketing...
Crystal clear winners: One Foot Over shines bright at AMA awards
During an unexpected Houston derecho on May 19, #TeamOFO brought home multiple awards at the prestigious AMA Houston Crystal Awards. The Crystal Awards are a big...
WTF is going on in Marketing?
Watch the recording of our webinar, "WTF is going on in Marketing?" presented by Stephen Brent May and recorded live on May 29, 2024. Captions are available on the...
B2B newsletter 101
One of the most effective tools in the B2B marketing toolbox is email marketing. This is beneficial for generating leads, sharing product news, and building...
5 tips for getting client testimonials
One of the most influential and inexpensive marketing tools available is WOMM. Now, you might be asking yourself, “what’s a WOMM?” WOMM stands for...
One Foot Over Wins 3 AMA Houston Crystal Awards
The AMA Houston Crystal Awards are a big deal, especially at One Foot Over. Unlike a lot of other marketing awards, the Crystal Awards are not a beauty contest. They...
#BlackLivesMatter
Below is our message that appeared in the June 6 edition of Weekend Reading. Dear friends of One Foot Over, This week didn't feel like a week to share marketing tips...
7 reasons you might need a website update
Try and guess how many websites there are currently. Here's the answer: A LOT. That being said, yours must be the best it can be. A long time ago, just having a...
How to plan an effective Marketing sprint
Housekeeping note: At One Foot Over, we typically use Scrum and Kanban-style approaches. For this blog, we’re going to focus on a Scrum methodology. We also...
[VIDEO] Bed, Wed, or Dead: Email service providers
Bed, Wed, or Dead (BWD) is our version of a game you’re probably familiar with. In other versions, you list 3 celebrities and decide which of the 3 you would take to...
What you can learn about marketing analytics from the Houston Astros
By now, there is no doubt you’ve seen this 2014 Sports Illustrated cover. Proclaiming the Houston Astros would be winning the 2017 World Series was preposterous. It...
The ins and outs of inbound and outbound marketing
Marketing offers a rapidly growing body of knowledge today. It can be dizzying to keep up with all the new trendy, emerging marketing technologies. We feel you. To...
[VIDEO] What the heck is CRO + launching #funnyfotofriday
Today, we’re launching our video series Two Topics in Two(ish) Minutes. In volume one, we sit down to talk about CRO (it’s the latest KPI!) and wild stock photos....