The OFO B2B Marketing Blog
Our fresh take on Marketing topics and insights B2B companies like you want to read about. Or, at least, we hope you do.
AI visibility vs. SEO: What B2B Marketers need to know
“We’re #1 on Google, but nobody’s filling out our website form.” If you’ve said that sentence or sat through a rough Q3 pipeline review because...
Scary content mistakes B2B Marketers make with AI
Watch the recording of our webinar, “Scary content mistakes B2B Marketers make with AI,” presented by Hami Arrington and Val Garfinkel and recorded live...
How Softeq’s LLM traffic proves the value of an AI SEO strategy
If you are a Marketing leader, you know the challenge: prove your team’s value, show how Marketing drives revenue, and stay one step ahead of the channels your...
Building for the future
Watch the recording of our webinar, “Building for the future” presented by Stephen Brent May, Hami Arrington, and Bryan Gregory and recorded live on May...
Keep, cut, or optimize: A content migration framework
Stop copy-pasting your website problems: A smart guide to content migration Imagine you’re moving into a brand-new house. It’s got all the modern upgrades–open...
3 questions you should answer about your Marketing reporting before your boss asks
As a Marketing executive, you often face the daunting task of presenting reports to the C-suite. It feels like a high-stakes game of chess where you have to prove...
B2B ads attribution is flawed and outdated
This article first appeared on my LinkedIn profile on February 4, 2025. “Our ads aren’t working.” “We spent $5,000 this quarter and didn’t get any SQLs from it.”...
Take control: Why you should own your marketing accounts
Let’s chat about something that might not seem super exciting, but trust me, it’s important. I am talking about Google, LinkedIn, Facebook, and all the...
Crystal clear winners: One Foot Over shines bright at AMA awards
During an unexpected Houston derecho on May 19, #TeamOFO brought home multiple awards at the prestigious AMA Houston Crystal Awards. The Crystal Awards are a big...
The 5 books to make you a better marketer
Marketing is ever-changing which means that in order to be the best marketer you can be, you have to read—a lot. We’ve read our fair share of not-so-helpful books,...
Creating an effective customer experience: Sweezey taught me
“Marketing creates experiences, not messages.” – Mathew Sweezey, Principal of Marketing Insights, Salesforce Close your eyes and think back to the last product or...
How to use Google Calendar as a content calendar
If you’re like me, you have scoured the internet high and low in search of the perfect content calendar for your business or your clients. While there are some...
3 rules for managing your inbox
American workers spend more than 6 hours checking email every day. When do we actually work?