How To Use Google Calendar as a Content Calendar

How To Use Google Calendar as a Content Calendar

How To Use Google Calendar as a Content Calendar If you’re like me, you have scoured the internet high and low in search of the perfect content calendar for your business or your clients. While there are some great tools, like CoSchedule, available, they either have...
3 Rules for Managing Your Inbox

3 Rules for Managing Your Inbox

3 Rules for Managing Your Inbox According to a 2015 survey, U.S. workers spend 6.3 hours checking email every day. When are we actually working? There are thousands upon thousands of articles and blogs about how to treat email as part of your daily work life. For this...
Attribute All The Things With UTM Links

Attribute All The Things With UTM Links

Attribute All The Things With UTM Links Clients always ask “If I’m doing [insert marketing tactic], is it possible to track if visitors to my site from that tactic convert?” The answer is always “YES!” Attribution is not always easy, and we’re not going to pretend...
[VIDEO] Bed, Wed, or Dead: Email Service Providers

[VIDEO] Bed, Wed, or Dead: Email Service Providers

Bed, Wed, or Dead (BWD) is our version of a game you’re probably familiar with. In other versions, you list 3 celebrities and decide which of the 3 you would take to bed, commit to marrying, or kill. In our version, we do this with marketing tools. For our first...
The Ins and Outs of Inbound and Outbound Marketing

The Ins and Outs of Inbound and Outbound Marketing

The Ins and Outs of Inbound and Outbound Marketing Marketing offers a rapidly growing body of knowledge today. It can be dizzying to keep up with all the new trendy, emerging marketing technologies. We feel you. To combat the all-too-common feeling that there’s just...