5 Ways LinkedIn and Facebook Groups help businesses
Before the Internet existed and everyone was instagramming their brunch, we had communities. People would come together (IRL) in the same space and talk about whatever was going on currently in the world–or in their world. Now, with the proliferation of...
How video marketing can boost SEO
Do you have a complex business process or industry? Do you constantly find yourself getting asked the question: so what does your business actually do? Sometimes, it’s just easier to explain something with visuals instead of just using words. According to the Wyzowl’s...
What is Agile Marketing? A brief overview
Once upon a time, marketing strategies were conceived over long lunches and executed laboriously over a matter of months or years. Customer feedback was slow to trickle in, and adapting to such feedback could take just as long as the initial rollout. Your needs in...
What is Structured Data and why is it important for SEO?
Have you ever needed to find something important in a messy room? Maybe you temporarily misplaced your keys, and now you’re digging through cluttered drawers and piles of paperwork to find them. We’ve all had those moments, and they make us appreciate the...
5 Tips to improve your search presence
At this point, you should know that search engine optimization (SEO) is a foundational piece of the online marketing mix, but you may still be perplexed by the ever-changing best practices surrounding it. While this is not designed to be a comprehensive SEO checklist, I want to offer 5 things you can do to help improve your ability to rank.
The 5 books to make you a better marketer
Marketing is ever-changing which means that in order to be the best marketer you can be, you have to read—a lot. We’ve read our fair share of not-so-helpful books, but there are a few gems out there that have made it onto our brand-spankin’ new bookcase. In...
Creating an effective customer experience: Sweezey taught me
“Marketing creates experiences, not messages.” – Mathew Sweezey, Principal of Marketing Insights, Salesforce Close your eyes and think back to the last product or service you were truly excited to purchase. What captured your attention and drew you to your purchase?...
How to use Google Calendar as a content calendar
If you’re like me, you have scoured the internet high and low in search of the perfect content calendar for your business or your clients. While there are some great tools, like CoSchedule, available, they either have too many features I don’t want or need or do...
3 rules for managing your inbox
American workers spend more than 6 hours checking email every day. When do we actually work?