[VIDEO] Two topics in two(ish) minutes: Should I be on Instagram?

Attribute all the things with UTM links

Clients always ask “If I’m doing [insert marketing tactic], is it possible to track if visitors to my site from that tactic convert?” The answer is always “YES!” Attribution is not always easy, and we’re not going to pretend that you don’t have to put in some work....

[VIDEO] Bed, Wed, or Dead: Email service providers

Bed, Wed, or Dead (BWD) is our version of a game you’re probably familiar with. In other versions, you list 3 celebrities and decide which of the 3 you would take to bed, commit to marrying, or kill. In our version, we do this with marketing tools. For our first...
The ins and outs of inbound and outbound marketing

The ins and outs of inbound and outbound marketing

Marketing offers a rapidly growing body of knowledge today. It can be dizzying to keep up with all the new trendy, emerging marketing technologies. We feel you. To combat the all-too-common feeling that there’s just too much to make sense of, we created a quick...
[VIDEO] What the heck is CRO + launching #funnyfotofriday

[VIDEO] What the heck is CRO + launching #funnyfotofriday

Today, we’re launching our video series Two Topics in Two(ish) Minutes. In volume one, we sit down to talk about CRO (it’s the latest KPI!) and wild stock photos. Topic one: What the heck is CRO? You’ve probably seen this term on various blogs and other resources....
[VIDEO] Two topics in two(ish) minutes: Should I be on Instagram?

DO LESS and get more (from your marketing)

Optimized productivity is the ultimate goal for anyone who is fully engaged in his or her role. Squeezing out the most results without wasted effort starts with how you approach your goals. DO LESS for productivity Claire Diaz-Ortiz was an early employee at Twitter...