In this installment of Two Topics, it’s all about Instagram. As a marketing agency, we’re out talking to people all the time. We hear this question from clients, prospective clients, and even people on the street: Should I be on Instagram? For us, the...
Clients always ask “If I’m doing [insert marketing tactic], is it possible to track if visitors to my site from that tactic convert?” The answer is always “YES!” Attribution is not always easy, and we’re not going to pretend that you don’t have to put in some work....
Since our team is dispersed most of the time, effective communication and organization is as critical as it is challenging. We won’t name names, but we’ve gone through our fair share of project management cloud-based software to manage our projects. After trying out a...
Bed, Wed, or Dead (BWD) is our version of a game you’re probably familiar with. In other versions, you list 3 celebrities and decide which of the 3 you would take to bed, commit to marrying, or kill. In our version, we do this with marketing tools. For our first...
By now, there is no doubt you’ve seen this 2014 Sports Illustrated cover. Proclaiming the Houston Astros would be winning the 2017 World Series was preposterous. It was a bold prediction especially since the Astros had lost 105 games three years in a row (for you...
Marketing offers a rapidly growing body of knowledge today. It can be dizzying to keep up with all the new trendy, emerging marketing technologies. We feel you. To combat the all-too-common feeling that there’s just too much to make sense of, we created a quick...
Today, we’re launching our video series Two Topics in Two(ish) Minutes. In volume one, we sit down to talk about CRO (it’s the latest KPI!) and wild stock photos. Topic one: What the heck is CRO? You’ve probably seen this term on various blogs and other resources....
Optimized productivity is the ultimate goal for anyone who is fully engaged in his or her role. Squeezing out the most results without wasted effort starts with how you approach your goals. DO LESS for productivity Claire Diaz-Ortiz was an early employee at Twitter...