by Stephen Brent May | Apr 14, 2025
As a Marketing executive, you often face the daunting task of presenting reports to the C-suite. It feels like a high-stakes game of chess where you have to prove your value, justify your existence at the company, and demonstrate how your work contributes to the...
by Stephen Brent May | Feb 11, 2025
This article first appeared on my LinkedIn profile on February 4, 2025. “Our ads aren’t working.” “We spent $5,000 this quarter and didn’t get any SQLs from it.” “Sure, they came to our site the first time 6 months ago from an ad, but we talked to them at a tradeshow...
by Stephen Brent May | Oct 28, 2024
Let’s chat about something that might not seem super exciting, but trust me, it’s important. I am talking about Google, LinkedIn, Facebook, and all the other Marketing accounts that are the backbone of your digital presence. We have worked with clients on...
by Stephen Brent May | Jun 20, 2024
During an unexpected Houston derecho on May 19, #TeamOFO brought home multiple awards at the prestigious AMA Houston Crystal Awards. The Crystal Awards are a big deal in Marketing. Unlike many other industry awards, they are based on measurable results, making them...
by Stephen Brent May | May 29, 2024
Watch the recording of our webinar, “WTF is going on in Marketing?” presented by Stephen Brent May and recorded live on May 29, 2024. Captions are available on the video...
by One Foot Over | Oct 19, 2021
One of the most effective tools in the B2B marketing toolbox is email marketing. This is beneficial for generating leads, sharing product news, and building long-term relationships. You may have heard before that email marketing is dead, but we respectfully disagree....
by One Foot Over | Dec 8, 2020
One of the most influential and inexpensive marketing tools available is WOMM. Now, you might be asking yourself, “what’s a WOMM?” WOMM stands for word-of-mouth-marketing, and at its core, WOMM is just a referral. In today’s digitally connected age, WOMM often happens...
by Stephen Brent May | Jul 23, 2020
The AMA Houston Crystal Awards are a big deal, especially at One Foot Over. Unlike a lot of other marketing awards, the Crystal Awards are not a beauty contest. They are awarded on results, which makes them extremely competitive and even harder to win. It’s an honor...
by Stephen Brent May | Jun 6, 2020
Below is our message that appeared in the June 6 edition of Weekend Reading. Dear friends of One Foot Over, This week didn’t feel like a week to share marketing tips and news like we normally do. We even struggled with whether to send an email at all, but we...
by One Foot Over | Mar 23, 2020
Try and guess how many websites there are currently. Here’s the answer: A LOT. That being said, yours must be the best it can be. A long time ago, just having a website was good enough to get you by, but today’s web users are much more deliberate on where...
